february 2013 | by melissa boettcher | show project
Sea Reach is rounding a corner to completion on the final phase of the new comprehensive wayfinding plan for Hoyt Arboretum. The next phase is to update the existing collections exhibits and add ten more.
When I was given this assignment, I noticed that the old exhibits had a series of undefined "blobs" to demonstrate tree shape and size. I made it my mission to create better blobs with a well-defined shape and structure for each tree family. After a thorough search of the Arboretum's online photo collection - I looked closely at the architecture of each tree. I traced the trunk and branches and removed aberrant or abnormal branches to establish the "typical" shape for each tree type. After the "skeleton" of the trunk and branches is drawn, then a basic, amorphous shape or "blob" is applied to give the tree shape. These help a visitor to identify tree types within a family with just a glance at their basic profile. The exhibits feature up to 6 different shapes and sizes within a specific tree family.