project date: 2011 | by susan jurasz

When Portlanders traverse westward, across the coast range to get to the beach, they have three forested corridors to choose from - each of them offering a slightly different impression of Oregon's scenic beauty. The forests along these corridors are state owned and are managed by the Oregon Department of Forestry. State owned forests account for roughly three percent of the thirty million acres of forestland in the state - and this is a spectacular three percent.

When Sea Reach was asked to develop signage and design standards for all three travel corridors (50 exhibits in total), we recommended working within a distinct set of standard that would tie all of the exhibits across the two state forests together, but still set each corridor apart from one another to celebrate the traveler's experience along that particular road. A tightly established grid system makes it easy for visitors to find information on each sign for updates in travel distances, recreational opportunities, and forest hightlights.